Did you know that some window treatments can be mounted directly to the window frame?
These valances are made in three pieces; two swags and a center banner valance, all stapled to the outside edge of the window frame. This was in another model home, so that is probably why they chose to mount it that way - less holes in the wall, less hardware - but it is hard to make the sides look finished if you are doing it yourself.
The three holdbacks at the top of each arch are purely decorative.
Love the contrast banding! Love the tassel!